Your Strategic Partner
for Impactful Events
We orchestrate premier events and gatherings that are engineered for IMPACT, executed with PRECISION, and designed to forge genuine connections that drive business forward.
Who We Are
GENUINE BUSINESS LINK (GBL) is one of the best event organizers and the first booking agent in Ethiopia, contributing significantly to our country's development, especially in MICE (Meeting, Incentive, Conference and Exhibition), hotel booking, and tourism business.
Founded in 2020 by veteran communication innovator and marketing expert Mr. Dawit Solomon, GBL emerged from a dream conceived over a decade ago. We entered the Ethiopian market with a mission to provide efficient facilitation and solution-based services.
From day one, we have successfully served the Ethiopian market and played a pivotal role in transforming the Ethiopian MICE and booking industry to the next level. We bring an innovative platform that provides easily accessible booking services and tailor-made solutions to various industries.
GBL aspires to be the leading booking and facilitation leader in the national and international market, creating impressions that last.
Our Core Values
What Drives Us
Respect
We treat everyone with kindness and fairness.
Integrity
We always do the right thing, honestly and ethically.
Passion
We love what we do and give it our best.
Innovation
We bring new ideas to make every event better.
Customer Care
We give top-quality service and attention to every client.
Accountability
We take responsibility for our actions and results.
Social Responsibility
We care about our community and environment.
Value-Added Services
We go the extra mile to give more than expected.
Our Team
The People Behind the Work
Meet the professionals who bring your vision to life with care, creativity, and precision.
Team profiles coming soon
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Our Vision
We aim to become the leading and largest booking agent and event organizer in Africa by 2030, known for excellent service and unforgettable experiences.
Our Mission
We create unforgettable events that bring people together, reflect your vision and take care of every detail from start to finish.