Your Strategic Partner
for Impactful Events

We orchestrate premier events and gatherings that are engineered for IMPACT, executed with PRECISION, and designed to forge genuine connections that drive business forward.

Who We Are

GENUINE BUSINESS LINK (GBL) is one of the best event organizers and the first booking agent in Ethiopia, contributing significantly to our country's development, especially in MICE (Meeting, Incentive, Conference and Exhibition), hotel booking, and tourism business.

Founded in 2020 by veteran communication innovator and marketing expert Mr. Dawit Solomon, GBL emerged from a dream conceived over a decade ago. We entered the Ethiopian market with a mission to provide efficient facilitation and solution-based services.

From day one, we have successfully served the Ethiopian market and played a pivotal role in transforming the Ethiopian MICE and booking industry to the next level. We bring an innovative platform that provides easily accessible booking services and tailor-made solutions to various industries.

GBL aspires to be the leading booking and facilitation leader in the national and international market, creating impressions that last.

Founder

Our Core Values

What Drives Us

01

Respect

We treat everyone with kindness and fairness.

02

Integrity

We always do the right thing, honestly and ethically.

03

Passion

We love what we do and give it our best.

04

Innovation

We bring new ideas to make every event better.

05

Customer Care

We give top-quality service and attention to every client.

06

Accountability

We take responsibility for our actions and results.

07

Social Responsibility

We care about our community and environment.

08

Value-Added Services

We go the extra mile to give more than expected.

Our Team

The People Behind the Work

Meet the professionals who bring your vision to life with care, creativity, and precision.

Team profiles coming soon

We're currently updating this section. Please check back shortly.

Our Vision

We aim to become the leading and largest booking agent and event organizer in Africa by 2030, known for excellent service and unforgettable experiences.

Our Mission

We create unforgettable events that bring people together, reflect your vision and take care of every detail from start to finish.